Jessi Sanfilippo

How Small & Mighty Beats Big & Maybe

I recently had the distinct honor of teaching a Show How Workshop at the annual Dad 2.0 Summit in San Antonio, Texas. 

Jessi Sanfilippo, Founder + CEO of Up Top Agency, speaks at Dad 2.0 Summit 2019 in San Antonio, TX

After a rousing, hours long call with Co-Founder, Doug French, a few weeks before the event, we landed on the topic of the power of micro- and nano-influencers and that their following does not have to dictate their earning ability when approaching or being approached to work with brands. 

I, myself, have had an 11-year career as a micro-influencer in the humor lifestyle and parenting vertical. I do not have globs and globs of followers, but those followers who I do have possess distinct characteristics: 

✔️ Retention

✔️ Accessibility

✔️ Relatability

The importance of being able to command a livable rate when negotiating with a brand, lies in being able to accurately portray and report on the value of your following as it relates to the goals the brand has established for deploying an influencer campaign. This means you have to have a conversation with the brand or agency representing the brand to determine how your audience can be of value. 

Though the audio below is less than ideal (self-recording is a bit tough when there are many moving parts and room quickly filling up to SRO status), it is the full 45-minute, interactive workshop I provided to the attendees of this year’s Dad 2.0 Summit.

Do you have an experience as a nano- or micro-influencer that mirrors or contradicts my own? I’d love to chat about it on Twitter.

© 2019 JESSI SANFILIPPO. ALL RIGHTS RESERVED, ALL WRONGS RESERVED TOO.  DEVELOPED BY UP TOP AGENCY, LLC