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There are a myriad of ways to use Pinterest to drive traffic to your blog.
But do you know the ways to use Pinterest to your advantage while keeping best practices in mind?
Recent Pinterest Changes
Pinterest recently joined Tailwind, a pin optimization tool and verified Pinterest partner app, to discuss the recent changes they have been putting in place to help improve the pinning experience for users and publishers. Lucy Matthews, Programs Partner Manager at Pinterest, joined Tailwind CEO, Daniel Maloney, to share what bloggers and influencers can do on Pinterest today to increase distribution and traffic for your content.
One of the most notable Pinterest best practices tips includes creating fresh, high-quality content.
What is "fresh, high-quality content" to pinterest?
According to the horse’s mouth, Pinterest qualifies fresh, high-quality content as a new image that has not been shared to Pinterest before. Easy enough, right?
This includes captivating images for new blog posts, pages, or product listings as well as breathing new visual life into your already existing content.
Why should I update my pins?
The goal of updating your existing pins and creating high-quality, pinnable images is to inspire Pinners to engage with, save, and click your Pins.
If you’ve been on Pinterest for any extended period of time like myself, it will resonate with you that there is often user-fatigue when it comes to seeing the same Pin over and over and over again.
As a creator, I know it’s important for me to always have a focus on actively engaging my followers with new and previously high-performing content on Pinterest.
Users respond to new Pins and the robots in the algorithm love them, too. Make sure you’re ahead of the game by adapting these changes to your workflow sooner rather than later.
How can I make these updates on pinterest?
One word: Tailwind.
I’ve been a Tailwind user for years both as an influencer and an agency owner. I can confidently say that it has made a world of difference to be able to batch upload and schedule content, while being assured that Tailwind’s partnership with Pinterest directly ensures best practices are always baked into the app technology.
Tailwind is not only a timesaver, it’s a mindsaver.
Does using Tailwind Hurt my Pinterest account?
Tailwind has not only worked with Pinterest to develop an app that simplifies and encourages the use of Pinterest to amplify your content, they have also developed SmartGuide, which helps to monitor your Pinning activity.
Initially, SmartGuide alerts you if what you’re doing might reduce your overall reach or put your Pinterest account at unnecessary risk. Not only that, but in addition to the alerts that something may be amiss, SmartGuide also provides tips to help you maintain a healthy queue of scheduled Pins.
Over time, SmartGuide helps to keep you up-to-date with the latest best practices on Pinterest. You’ll always be in the Pinterest loop!
You can learn all the ins and outs of Tailwind’s SmartGuide and Spam SafeGuard features by clicking here.
